The Business of Getting Away

Have you ever dreamed of owning your own business? Being your own boss? Calling your own shots? Those who dare walk the path to entrepreneurial success will tell you that it costs in many ways to be the boss...but it can be done successfully. Take the journey into the world of entrepreneurship with African-American business owners who are workin' it in the August-September 2000 issue of about...time Magazine.

 

 

  • Discover how business incubator programs provide solid networking advice to help new businesses take "Enterprising Ideas" to a higher level.
  • The survival rate of new businesses in an incubator program is 87 percent versus an overall national average of 30 percent. Apparently it helps to be in a climate where businesses can talk to each other. An excellent example of this networking takes on new dimensions in "A Flight Without Wings."
  • Another type of "incubation" took place during the early roots of African-American business development, where Self-employment became a family tradition in the small Florida town of Mount Dora. Home-based businesses in this town stood a greater chance of ultimate success because every generation passed on its secrets of survival.
  • Learn the ABC's of establishing a powerful Internet presence that will allow your business to get a healthy piece of the e-commerce action. Creating a new e-brand requires some old fashioned techniques -- work as hard offline as you do online, implement good customer service and most of all focus on the people. Because the "People have had E-nuff!"
  • Part II of our travel story, "Next to the Great River Along the Freedom Trail," continues to produce surprises for African-American visitors to Connecticut, the third smallest state in the Union.
  • We invite you to explore the "Butlers' Unique Getaway," where the African-American bed and breakfast owners featured on the cover make a stay at their Connecticut haven a truly "Mystic" experience.
  • As you explore the business of getting away, get aboard the new e-commerce or settle into a home-based business, keep in mind that "Marketing Matters" when you become the boss and start to call your own shots!


Join readers who want a unique perspective on issues that affect the African-American community. Keep up with the times. Order about...time magazine today and save up to 68% off the newsstand price.


 

 

 

 

 

 

 

 

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